Kempi Deli — Products
Kempi Deli is a food and beverage concept developed for Kempinski’s Asian market, introducing a new product line for its delicatessen shops while exploring a refined and modern approach to hospitality. The project focuses on simplicity, clarity, and a cohesive visual language.
Through clean compositions and subtle detailing, the identity strikes a balance between minimalism and a sense of freshness and authenticity, creating a unified and elevated brand experience.
The packaging system was designed to support a wide range of products while maintaining strong visual consistency. It is structured around two segments, a casual deli offering and a more premium line, combining everyday items with refined products. The result balances Kempinski’s brand codes with a more vibrant and approachable expression.
