Kempinski — Chinese New Year
Created for Kempinski’s 2025 Chinese New Year campaign, this visual explores the symbolism of the Year of the Wood Snake through a refined and contemporary approach.
The concept is built around an abstract tree structure, reflecting the element of wood, with the snake unfolding organically around it to create a sense of movement and balance. Developed using a layered paper-cut aesthetic and a red and gold palette, the design draws directly from traditional Chinese visual culture, reinterpreted through a contemporary lens.
The campaign was deployed across digital platforms, including website assets, social media (Western and Chinese channels), and banners.
Kempinski — Eid
Conceived for Kempinski’s Eid al-Adha campaign, this visual explores a refined design language inspired by luxury paper craftsmanship, built around layered geometric forms that create depth and quiet precision.
Developed exclusively for digital platforms, the composition draws from cut-out paper techniques, recreating a tactile, layered quality on screen.
Soft, monochromatic tones reinforce a subtle and timeless visual expression, approached with cultural sensitivity.
Kempinski — Easter
Created for Kempinski’s Easter campaign, this visual series explores a refined interpretation of seasonal celebration, centered around delicately textured eggs with subtle gold accents and flowing ribbon elements.
Set against rich, tactile backgrounds, the compositions play with texture and color to create depth and visual richness.
A palette of earthy tones, soft neutrals, and muted colors evokes the freshness of spring while maintaining a sophisticated and understated expression, deployed across digital platforms including social media, newsletters, banners, email, and animated GIFs.
Kempinski — Seasonal Campaigns
These visuals present a selection of annual seasonal campaigns developed for Kempinski, including Summer and Winter activations.
Each campaign involved creating a wide range of digital assets across social media and responsive formats for desktop, tablet, and mobile, delivered in both static and animated versions.
The scope also included producing campaign videos, from shot selection and editing to motion design and animated brand elements, ensuring a cohesive and elevated visual language across all touchpoints.
Your Journey Awaits
Winter 2025-2026
Travel Pulse
Winter 2024-2025