Bains Bleus — Rebranding
The rebranding of Bains Bleus, a hammam and spa located in Geneva, aimed to elevate its positioning in line with the premium quality of the on-site experience.
The project included a refined name adjustment and the development of a cohesive visual identity system, spanning logo, typography, color palette, iconography and web design across desktop, tablet and mobile, as well as a wide range of applications across both physical and digital touchpoints.
The identity balances softness and structure, combining fine serif typography with minimalist sans-serif elements. A restrained mineral palette of night blue, petroleum, sand, and stone evokes calm, warmth and understated luxury.
From print collateral to signage and large-scale visuals, each application was designed to express a sense of tactile elegance and quiet refinement.
