Developed for Cartier’s Christmas campaign, this project presents a bespoke travel diary designed to accompany the concept “L’Envol sur les toits du monde.”

Inspired by the elegance of traditional travel journals, the design adopts a refined and subtly retro aesthetic, reinterpreted through Cartier’s distinctive graphic identity. The object is conceived as both a storytelling piece and a tactile brand experience, inviting clients into a world of travel, imagination, and discovery.

Created as a prominent in-store display and a customer offering across Cartier boutiques in Switzerland, the journal translates the festive concept into a cohesive and memorable design, balancing heritage, narrative, and contemporary refinement.