Developed for Cartier’s Christmas campaign, this project presents a bespoke travel diary designed to accompany the concept “l’envol sur les toits du monde.”

Inspired by the elegance of traditional travel journals, the design adopts a refined, subtly retro aesthetic, reinterpreted through Cartier’s distinctive graphic identity. Conceived as both a storytelling piece and a tactile object, it invites clients into a world of travel, imagination, and discovery.

Created as both an in-store display and a customer offering across Cartier boutiques in Switzerland, the journal translates the festive concept into a cohesive and memorable design, balancing heritage, narrative, and refinement.